26 July 2023

Artificial Intelligence In Business Strategy

At present, Artificial Intelligence (AI) has become a very important tool for companies since it allows automating processes, improving decision-making and optimizing business results. Therefore, it is important that companies understand how Artificial Intelligence in business strategy can play a fundamental role and it is important to know how to implement it effectively. Artificial Intelligence in business strategy […]

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Cross-Border eCommerce For SMEs

E-commerce continues to drive the international expansion of Spanish SMEs. According to data presented at the latest eCommerce Day Global event, in 2021, Cross-Border eCommerce represented 15% of global sales. It is estimated that between 2022 and 2030, it will grow to 27% compared to Domestic eCommerce. E-commerce Situation in Spain Nationally, Spanish companies consider

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Cybersecurity | The Main Threats To Your Company

Today cybersecurity has become a fundamental aspect for both government systems and companies. We are used to seeing news of how public systems and large companies have been violated with cyber attacks that have caused the loss of large amounts of data. For the business sector, the importance of having your computer system protected against different types of

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What Is BIG DATA And What Is It For?

The term Big Data is something that has been very fashionable in recent years and it could not be otherwise. Every day, more and more programs receive and manage amounts of information and data from different media: from applications, electronic device sensors, from the web, social networks, etc. The most interesting thing about all this information is that it

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International And Competitive Strategy To Achieve Success

Today we live in a globalized world that has forced companies to leave their comfort zone to start marketing their products in other countries. When we face new markets and new competitors, it is necessary to establish a good international strategy and a competitive strategy that allow us to achieve success and push our business towards new horizons. In

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Alibaba Webinar With European Brands At The Forefront Of Innovation

On July 7, a webinar was held at the Alibaba Tmall Innovation Center (TMIC): “Digital Insight: European brands at the forefront of innovation in China” . Alibaba Group ‘s TMIC helps international brands achieve exponential sales in the Chinese market, which is why this great event has been held. In the online meeting they were all present. The managers of TMIC

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The Importance Of Competitive Intelligence

What is Competitive Intelligence? The term ” Competitive Intelligence ” is much older than one might think. Its origins date back thousands of years and derive from economic, military and political intelligence. Both the concept and the practice of intelligence have evolved over the centuries to also include terms such as competition to refer to the search for alliances

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Redflexión Official Partner Of Alibaba.Com: B2B Marketplace Par Excellence.

In a relatively short time, the success of the Alibaba marketplace has crossed borders and has become a benchmark in the world of international online commerce. Within the platform there are around 96 million registered importing companies from more than 190 countries. This translates into an ideal market for commercial transactions between companies. B2B sales have skyrocketed in recent

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Marketplace. How Does It Work And What Advantages Does It Have?

What is a marketplace? A marketplace is nothing more than a virtual market where each company has its showcase where it sells its products. It is a platform that serves as an intermediary between sellers and buyers. Within a marketplace we can find any type of product, of different brands and sectors. It is also possible to find specialized marketplaces in

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International Marketing: what is it and how to apply our strategy?

Nowadays there is a lot of talk about marketing, and especially about international marketing . Obviously, it is not a coincidence, since we find ourselves in a changing and globalized environment characterized by numerous and ruthless competition. In an environment of this type, it is key to the survival of any company to define a concrete and personalized international marketing

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International SEO: Why is it so important?

In a world in which globalization is increasingly present, the internationalization of companies is, in some cases, more than a necessity. In addition, in recent years, due to the Covid 19 pandemic, we have been forced to use alternative marketing channels that bring us closer to our customers without leaving home. There are several resources

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Omnichannel strategy: the 4 basic premises

What are we talking about when we talk about Omnichannel strategy? Omnichannel could be defined as a unified and comprehensive service experience with multiple channels of interaction between the company and the customer. It’s a hybrid experience as it links both physical and digital channels. An Omnichannel strategy can enhance the customer experience and create

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